Social Media
I played a key role in driving New Product Development campaigns on social media, working across diverse product categories such as Hair Care, Floorcare, Environmental Control, and Wearables
Dyson
At Dyson, I led the creation of engaging social content to boost brand visibility and user engagement across platforms. I crafted and implemented effective social media campaigns and strategies, developing targeted awareness and educational content to attract more followers and drive higher conversions. I also contributed to new product development campaigns, ensuring a consistent and compelling visual identity across all media. Additionally, I was responsible for creating motion graphics, print ads, and video content, maintaining cohesive messaging and enhancing Dyson’s presence across digital channels.
By creating targeted and engaging content, I helped launch new products, ensuring each campaign resonated with the audience and highlighted Dyson’s innovative technologies. My work spanned across various formats, from videos and motion graphics to educational posts, all while maintaining a consistent visual identity across these diverse product lines.
Responsibilities: Develop engaging content for New Product Development campaigns on social media; Collaborate with strategists, directors, and producers to enhance the Dyson brand; Ensure cohesive and impactful messaging across all social media platforms; Work closely with cross-functional teams to align on campaign objectives and creative direction; Mentor junior creatives to foster skill development and growth; Work across Dyson product categories: Hair care, Floorcare, Environmental Control, and Wearables.
